Author Archives: karenwrites

Connecting is better (& more FUN) in Person!

By Cindy Carothers

There are at least 15 ways that you can make money from your book above and beyond book sales. I’ll be conducting a workshop on that at the upcoming Winter Writer’s Weekend. It’s one of many, varied presentations on a range of issues all applicable to your work as a writer.

You can go straight to event registration at the end of this post, or you can consider these other reasons to join us:

Improve your marketing: branding sharpens in person
Branding is so much more than the colors on your website or the logo on your social media accounts or your book cover design. Branding is about personality and the way you communicate it. It is about your audience’s reaction to your personality.
When you attend in-person events, you get the chance to see your brand through fresh eyes and make changes so you communicate your message more clearly. Ever have words in your head that don’t come out of your mouth quite the way you wanted them to? In-person, you can practice how you talk about your message and get immediate feedback for greater clarity.

Build relationships faster: ‘magic’ happens in person
Relationships can start online, but they really solidify when you interact in-person. You have a chance to discover who you really click with.
You’ll often discover more common ground at one event than you will in 50 online messages. Everyone knows that written marketing messages are carefully crafted and for that reason can be inherently suspect.
In person, off the cuff, you’re more likely to make genuine connections based on who you (& they) really are. Your energy and passion are more readily gauged face-to-face.

Collaborate: partnerships form better in person
It’s fun and rewarding to partner with someone that you’ve had a chance to meet in person. You know their personality, their commitment and their style from spending time together at events. Co-author a book, start a new project, add to your promotional team – the possibilities are endless. You may never recognize these possibilities in a purely remote interaction.

Be sure to prioritize
Conferences always go by much faster than you think they will. That’s why it is helpful to have a game plan in mind ahead of time. This lets you make the most of and enjoy your time there. Before any event, take the time to think about what you’re hoping to accomplish by attending.

• If you hope to build a network of supporters that will promote your latest offering, then socializing with others is your top priority.
• If you hope to find a new partner to work with, then you’ll be mindful of the ease with which you can communicate with individuals.
• If you’re going to be educated, then you’ll register for sessions that give you the information you need.
• If you’re looking for feedback, you’ll plan to spend breaks and meals with different people each time.

As an attendee from last year said “the best part of the weekend is always the people.” Come be one of those great people!

A sales and marketing consultant, Cindy Carothers focuses on entrepreneurial behavior – and moving you beyond talking and wishful thinking to executing a promotional plan.

love changes everything book cover

Love Changes Everything By Jen Kline Clark

Once there was a mom and dad…but they needed a family to make them complete. Love Changes Everything is the story of how  that mom and dad became a family. First they adopted their son, then later they gave birth to their daughter.  And it was kismet.

Author Jen Kline Clark is married to Patrick, mom to Oliver and Maggie, and the publisher of “Bucks County Coffee News.” Love Changes Everything is a children’s story that Jen felt compelled to write. Her family came together in an unusual way and she wanted to capture the magic of their journey. Each of her family members was meant to be connected to the other. She hopes her book is the catalyst for lots of bedtime discussions on topics such as family, love, adoption, biology and destiny.

Katie Avagliano is a writer with a Bachelor of Arts in English and History from Florida State University. She is currently pursuing an MFA in creative writing in Washington, DC. Katie is also Jen’s niece and she turned Jen’s story into poetry.​

The illustator, Diana Nemesu, captured Jen’s heart with her illustrations.  When coupled with the words they take the story to a whole new level. Find out more about Diana at

ISBN:  978-0-9981208-1-2


Next Level Book Marketing: Learn How You Can Do It, Too

By Cassandra Laymon

The author of I Found Jesus in the Stock Market, through Cassandra’s book marketing she  has been booked on a nationally syndicated radio show–among other things–since publishing in 2016.

I am not your typical author. I never dreamed of penning a best-selling book, or even writing a book at all. When friends would mention this goal on their “bucket list” I would call them crazy! By nature, I am a math and science girl, and avoid writing when I can.

When I did finish writing my last book at the prompting of a mentor (my second book, but who’s counting?) I thought the hard work was over. In truth, it was the beginning of an amazing journey that is shaping up to be another great adventure in my life.

Keep the End in Mind

The most important thing I would share with any aspiring author is to begin with the end in mind. I was clear from the beginning about the what I wanted to accomplish with this book. I am a CERTIFIED FINANICAL PLANNER™ by trade, and I never intended for this book to become an income stream for me. In fact, all proceeds from book sales are donated to the Blue Ridge Women’s Center, our local crisis pregnancy center in Roanoke, VA. My goals for this book were two-fold:

  1. Educate Christians about the fact that they may be investing in business practices that oppose their faith values.
  2. Demonstrate our company’s expertise in faith based investing, providing an opportunity for potential clients and financial advisors to do business with us.

That’s it. I did not have a sales goal or a revenue goal. I did want to make sure that the book got into as many hands as possible, but I was more than willing to give them away to make that happen.

One of my favorite quotes by Goethe says, “At the moment of commitment the entire universe conspires to assist you.” That is certainly descriptive of what happened for me as I started to market my book.

Coming out of last year’s Winter Writer’s Weekend, I realized that I had not prepared enough for the launch of my book. My book was published, but several weeks later I had not started promoting outside of being a vendor for an event for Christian Financial advisors.

At that event I met Nicole Loughan, who you will also meet at this Winter Writer’s Weekend 2017. While our books are vastly different (she is a best-selling author of southern mysteries) she showed me how to do promotions on KDP Select. After my first promotion, my book hit #1 in the Stewardship category on Amazon. Using some very precise strategies, my book was getting attention.

Note that my promotion was very specific to my niche.  My book is a Christian financial book. I did not market to a general financial market, and I did not market to a wider Christian audience. I specifically focused on Stewardship, because these are the people with whom my message resonates.

At this year’s Winter Writer’s Weekend I will share the rest of my story, including the steps I took to get booked on nationally syndicated radio shows which resulted in prospective client and advisor inquiries that continue to roll in months later!